Published on 08/7/2020
With a single giveaway, DojoMojo helped EAROS grow leads by 5x
New email subscribers
New SMS subsribers
Return on ad spend
EAROS creates high-fidelity hearing protection products that provide both decibel reduction and a superior listening experience. They balance outstanding acoustics and a sleek, comfortable design with exceptional value. EAROS, like many emerging brands, wanted to acquire new leads.
Initially, EAROS was skeptical about SMS marketing; the company worried that text messaging could seem invasive to its customers. But once it tested the product, it was convinced.
After joining another partnership giveaway, EAROS organized and hosted its own. EAROS’s Ready for Summer giveaway was a two-month program with six complementary brands that included skin care, apparel, and travel.
During the giveaway, EAROS acquired 4,162 new email subscribers and 708 SMS subscribers. It reached an 86% delivery rate, a 15% click-through rate, and a 15% conversion rate. The company also achieved a 4.5x ROAS.
Eventually, EAROS also ran its own SMS campaign and collected mobile numbers via lightboxes (pop-ups) on its site. EAROS achieved an average 20% CTR on the lightbox effort.
The SMS campaigns EAROS ran on DojoMojo helped the company grow leads by 5x.
“DojoMojo has been a hugely valuable tool for our DTC brand, bringing us new audiences of highly relevant potential customers and driving direct ROI through sales conversions. We are a newer brand, and partnership marketing significantly accelerated our ability to scale. SMS has allowed us to engage customers through a channel we had not previously considered. We’ve been impressed by the metrics we have achieved so far through SMS.”
—David Feig, Chief Operating Officer