SMS and email marketing undoubtedly have many similarities. Deciding which channel to use ultimately boils down to content, criticality, con...

E-commerce, SMS Marketing

Your typical email communications strategy alone isn’t cutting it anymore. Is it even possible for companies to cut through the noise and ...

E-commerce, Product, SMS Marketing

One of the most important tools a marketer can have is one that can collect and assess data to measure the value of their efforts. How effec...

E-commerce, Marketing

Nurture subscribers with a thoughtful email and quality content

E-commerce, Giveaway Insights, Marketing, Partnerships

Building an eCommerce company can be challenging enough – especially a branded eCommerce store in which you sell original products – but...

E-commerce

When building a site, the first thing you come to learn is that three big letters will run your life: S. E. O. For the few who have yet to b...

E-commerce, Marketing, Media

Do you remember the last time somebody whispered to you? You probably had the same reaction that the rest of us do. You stopped focusing on ...

E-commerce

Expectations are a tough thing to manage. They’re personal and thus, vary widely. In the case of the customer, expectations can oscillate ...

E-commerce, Partnerships

The holiday shopping season is a crucial time for e-commerce brands to take advantage of additional consumer activity. Smart marketers recog...

E-commerce