Marketing

How to Create a Dedicated Readership Whe...

With all the work that goes into content marketing (i.e. writing, designing and distributing an online publication), it can be disappointing...

Marketing

Why Email Marketing Still Yields the Hig...

In a world of viral social campaigns and 10-second videos, it can be hard to deliver a cohesive, impactful message to customers—never mind...

Marketing

3 Steps to Optimize Your Welcome Email

Start engaging with your audience right away

Marketing

Add Video to Increase Your Marketing ROI...

If you’re a small brand, you have an incredible opportunity to improve the return from your marketing by adding video. Many people think o...

Marketing

How to Optimize Your Email Drip Campaign...

What’s a drip campaign? An email drip campaign is a series of emails designed to build a relationship with subscribers and convert the...

Marketing

13 Marketing Terms You Need to Know

Ever been too embarrassed to ask what a certain word or acronym meant? Don’t worry, we won’t tell. This helpful guide provides t...

Marketing

The Marketing Jungle: Amanda Giddon

In a new weekly feature, Data Dojo will ask prominent marketers 5 questions about their experiences with email marketing and sweepstakes hos...

Marketing, Media