Partnerships

How to Find a Marketing Partner That Will Work for You

So you’re ready to reach new audiences and expand your customer base, and you’re convinced of the benefits of partnership marketing. But how do you find the right partner?

Marketing, Partnerships

How Quip Hit the Bull’s-Eye by Partnering With Target

If you’re familiar with the Brooklyn-based electric toothbrush company Quip, it’s very possibly because of its partnership with Target. The retail giant has marketing partnerships with a number of...

Marketing, Partnerships, Product

3 Ways to Prepare for the Future With Partnership Marketing

As consumers’ interaction with technology changes, the digital marketing world is on the cusp of yet another significant shift, and brands that don’t adjust their tactics will no longer see profit...

Marketing, Partnerships

How to Overcome the Challenges of Partnership Marketing

You have likely seen examples of incredibly successful marketing partnerships. As a result, you may now be interested in partnership marketing, understanding its myriad benefits. And no wonder: It...

Partnerships

Will Partnership Marketing Work for Your Business?

If you’re wondering whether partnership marketing will work for you, the answer is a resounding yes. Provided, that is, you find a good partner and structure the right kind of pa...

Marketing, Partnerships

Winter is Coming: The Brilliance of Mountain Dew’s Partnership with HBO

Removing a brand label may be a risky move, but PepsiCo’s Mountain Dew made the calculated decision to do it for a partnership with HBO that in the run-up to Game of Thrones final season premiere. T...

Partnerships

The Top Five Benefits of Partnership Marketing

With the rising competitive nature of brand marketing, it can be challenging to break into new audiences and grow your customer base. With the many customizable types of partnership marketing, your bu...

Marketing, Partnerships

A Comprehensive Guide to the Types of Partnership Marketing

Find a way to customize your strategy based on your brand’s needs.

Marketing, Partnerships

Partnership Marketing Is a Growth Strategy Where Everyone Wins

You’ve done it! You’ve managed to create a solid, organic customer base for your company. They’ve stayed with you through thick and thin, and you and your customer base have become the perfect p...

Marketing, Partnerships