We can go on and on about the benefits of SMS marketing. (As a matter of fact, we have.) But just knowing that SMS marketing can be a useful communications strategy for your brand isn’t enough; making the most of text message marketing calls for a savvy approach that considers key optimization techniques — such as using personalized messages, or implementing a strong welcome message for new contacts — to get the most returns on every send.
One of the strongest tools for optimizing your SMS strategy is the use of automations. These streamlined, set-it-and-forget-it marketing campaigns are an easy way for newbie SMS marketers and seasoned pros alike to make the most of their bandwidth and achieve next-level returns on marketing spend.
Here are a few of the reasons that automations can make all the difference when it comes to your SMS strategy:
Automations enable hands-free user engagement
Perhaps the best thing about automations is that they — wait for it — automate your marketing communications and lead nurturing efforts. (We know, we know — quite the plot twist.) Jokes aside though, automations can save marketers a ton of time by putting a large portion of essential customer communications on autopilot. So while marketing messages regarding promotions, sales recovery, and customer relationship-building are put on autopilot with set-it-and-forget-it automations, your marketing team can turn their attention to working on other key initiatives.
Setting up automations is a total breeze
Even if automations help streamline a lot of your marketing communications once they’re set up, it might not always feel worth it if they’re a headache to put in place. Luckily, the opposite is true when it comes to getting started with automations on DojoMojo. We handle a lot of the complicated bits — the logic and algorithms — on our end so that your setup process is super quick and easy.
With pre-built, situation-specific templates, you can easily select from a list of suggested automations for different circumstances. From there, all you have to do is format a few triggers (timing, optional follow-up messages, etc.) and refine your text message copy, and voila — you’re good to go.
Automations allow you to instantly communicate with customers at critical moments
The success of any marketing campaign you send is going to be measured by the overall return you get on it. Sure, you might look at factors like open rates and click-through rates, but the North Star goal you’ll likely be tracking with every SMS campaign that goes out is revenue. The benefit of SMS automations is that these preset messages are responsive to user behavior, which means that they give you an opportunity to communicate swiftly with consumers during key moments in the user journey.
For example, cart abandonment automations allow you to recover lost sales by nudging customers with a text shortly after they’ve neglected to complete a purchase. Thank you messages, on the other hand, make sure you don’t miss a beat before reaching out to thank a customer for completing a purchase. Whatever your goal when texting a customer — sales recovery, user engagement, lead nurturing — automations give you a way to streamline your text strategy and provide responsive messaging for your users.
Automations will boost your overall revenue
When you combine a bunch of the benefits of automations — e.g., giving marketers a portion of their time back to refocus on other key efforts, or communicating with customers at the right time — the ultimate result is that automations can go a long way when boosting your brand’s overall revenue. In fact, market research shows that 78% of marketers credit automation with boosting overall revenue, and 75% believe working with automations can show a positive ROI in under 12 months.
This effect can be seen even more clearly when looking at particular automations and the role they play in your overall strategy. For example, using automations to drive up your customer retention can be optimal for your business by enabling you to increase customer LTV.