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6 Post-Pandemic Marketing Tips for Small-to-Medium Businesses
Marketers must be prepared to employ new ideas and strategies in order to cater to a post-pandemic — yet, totally pandemic-informed — reality.
SMS 101: Collecting Subscribers, and What To Do Once You Got Them
Thought about adding SMS marketing to your inbound strategy, but stopped short due to compliance constraints? We'll cover the top ways to start collecting phone numbers for your SMS marketing program....
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SMS and Email Marketing: Complementary or Competitors?
SMS and email marketing undoubtedly have many similarities. Deciding which channel to use ultimately boils down to content, criticality, conversation, and choice.
Case Study: How SMS Marketing Helped EAROS Gain 5x Leads
With a single giveaway, DojoMojo helped EAROS grow leads by 5x 4K+ New email subscribers 700+ New SMS subsribers 15% Conversion rate 4.5x Return on ad spend EAROS creates high-fidelity hearing protect...
Avoid These 5 Mistakes Before You Send Your First Text Marketing Message
As marketers, we always have to tread carefully around continually changing guidelines, regulations, and best practices, especially when you adopt a new channel to your marketing program.
Stop Sending Overlooked Emails, Use Texting Instead
Your typical email communications strategy alone isn’t cutting it anymore. Is it even possible for companies to cut through the noise and reach their customers without breaking their budget? Yes, it...
Case Study: How Kitchenware Brand Caraway Built a 100K Email List Before Launch
100K Total emails acquired in a 3-month period 10K Average NTF (new-to-file) emails per campaign 95 Unique newly-formed partnerships with brands Caraway is home goods brand on a mission to craft well-...
How to Find a Marketing Partner That Will Work for You
So you’re ready to reach new audiences and expand your customer base, and you’re convinced of the benefits of partnership marketing. But how do you find the right partner?
Case Study: How Sweepstakes Brought in 1.5mm Emails for Condé Nast
50 Total campaigns facilitated and managed 1.5mm Total emails acquired through sweepstakes 250+ Partners engaged with on the platform Condé Nast is one of America’s largest publishing companies, wi...
How Quip Hit the Bull’s-Eye by Partnering With Target
If you’re familiar with the Brooklyn-based electric toothbrush company Quip, it’s very possibly because of its partnership with Target. The retail giant has marketing partnerships with a number of...
3 Ways to Prepare for the Future With Partnership Marketing
As consumers’ interaction with technology changes, the digital marketing world is on the cusp of yet another significant shift, and brands that don’t adjust their tactics will no longer see profit...
